Hello!
I'm Karisa Vijums, welcome to Saulīte Studios!
Saulīte is a Latvian word meaning “little sun”, a symbol of warmth, resilience, and renewal. Saulīte guides everything I do and shapes how I work with my clients.
I founded Saulīte Studios to support small businesses and creative entrepreneurs with thoughtful branding and web design that feels authentic and aligned. Whether you’re launching something new or refining an existing brand, I bring clarity, strategy, and visual storytelling to help your business grow with confidence.
My background blends retail marketing, creative consulting, and mentorship. I’ve worked with startups, artists, and youth teams, always with a focus on creating spaces where people feel seen, supported, and understood. I believe branding should be more than beautiful, it should be functional, intentional, and built with care.
At Saulīte Studios, I don’t just design logos or websites. I help you define your brand identity, connect meaningfully with your audience, and build a sustainable foundation for long-term growth.
Behind the Name
Saulīte means “little sun” or “sunshine” in Latvian, a childhood nickname given to me by my grandmother. A fierce and graceful woman who immigrated from Latvia after WWII. She embodies courage, creativity, and unwavering hope.
Her mantra, “If it is to be, it's up to me,” has guided every chapter of my life. Saulīte Studios is a tribute to her legacy, a space where resilience meets light, and every creative pursuit is infused with intention and heart.
Empowering Small Businesses
Saulīte Studios is a brand strategy studio where I meet with small businesses to help make their identity concrete. I focus on designing websites, creating brand identities, and providing creative growth solutions. My goal is to empower small businesses to grow creatively and make a lasting impact in their respective industries.
Brand Identity
At Saulīte Studios, I believe in creating brand identities that are sustainable and impactful. I work closely with our clients to develop zero waste strategies that align with their values and resonate with their target audience.
Creative Solutions
I am committed to providing sustainable and creative solutions that help businesses thrive in a competitive market. My approach focuses on reusability and adaptability to ensure long-term success for my clients.
Collaborative Design
Collaboration is at the heart of my design process. I collaborate with clients to create reusable design elements that can evolve with their brand, ensuring a sustainable and effective visual identity.
Collaborative Design
Collaboration is at the heart of my design process. I collaborate with clients to create reusable design elements that can evolve with their brand, ensuring a sustainable and effective visual identity.